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November 13, 2009

Does Adidas know something we don’t?

shirts

Count One, Two Chickens

A flack for the German sportswear company delivered an informative little message today, complete with images of the new TECHFIT (aka really shiny, tight) kits for its 2010 World Cup teams. Among those listed were France and Russia. Now, I understand teams design kits before qualification, but to release the shirt on the eve of a two-leg play-off? Let’s just say if I were a footy-mad Frenchman or Pixie-worshipping Russkie I’d be a little pissed at Adidas, as they are clearly trying to jinx some of Germany’s European rivals before some very important games.



About the Author

The Likely Lad





23 Comments


  1. Georger

    Well whoever asked in the Mexico post if all the Adidas jerseys were going to be horrible, there’s your answer.


  2. James T

    What’s glorious about that Russian one is it really appears to have nothing to do with Russia – their flag, their crest, nothin’. Smart move on their part, really.


  3. Georger

    That’s the national coat of arms.


  4. The Likely Lad

    It does bring to mind the far right wing elements in their government


  5. Georger

    For me it brings to mind a perforated piece of red construction paper.


  6. Norfolk Ned

    @Georger. Is there a hat to match?


  7. Georger

    Sure why not.

    There are some insane graphics laid in the jersey on the front, hard to see, which makes it all the more pointless.

    Terrible jersey.


  8. Clemantona

    They look like they have built in backpacks

    What I want to know is, why so metrosexual


  9. Keith

    My eyes! The templates do nussing!

    /Seriously, Adidas needs a football in the groin
    //Simpsons quota


  10. James T

    Georger: I meant that there was no effort to build a good shirt around those things. They picked a random color and glombed the crest on the front.


  11. Georger

    True true, and it isn’t even close to the red in the flag. Just a horrible design, Adidas are off their game.


  12. James T

    The visual synergy at play is almost as offensive as the unholy union of CASTROL and “ranking things”.


  13. Georger

    At least there isn’t a rooster on it.


  14. James T

    Don’t you mean “Le Coq not-quite-Sportif”?


  15. You’re all jealous of my coq. Admit it.


  16. Georger

    I’ll admit that if you admit France’s jerseys are horrible.


  17. everything looks beautiful on Titi


  18. corky

    You know you’ve made it as a blog when PR people are e-mailing you non-stop. Congrats, UF!

    I don’t think any PR person can spin these jerseys into something looking good. Mexico’s is still giving me nightmares.


  19. Charley

    i think the colors may be a throwback to the old USSR colors. which is kind of not cool but whatever.

    i’m starting to like the design for it though. it doesn’t make a lot of sense, but its cool.


  20. Anonsters

    The Russian one has a nice hourglass figure, though. Slim waist, good birthing hips.


  21. jjf3

    And, G-d knows, nothing promotes footy prowess like good birthing hips…


  22. Sarah

    “everything looks beautiful on Titi”

    ^Truth.



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