Unprofessional Foul


September 9, 2011

Alicia Simon Will Never Again Mess with the Awesome Power that is Arsenal FC

Mira… Son Sombreritas

Trademark scofflaw and international rogue Alicia Simon has finally gotten her comeuppance. And it’s about damn time.

Simon, as probably almost none of you were aware, ran a hat shop in Seville (that’s in Spain, for those of you who are truly stupid and unworldly, it’s also ‘Sevilla’ for the part of the world that doesn’t force the anglicanization of names onto foreign cities). Where were we?

Oh yeah. Hats. Senorita Simon named her supposed ‘hat shop’ Arsenale. She registered the name even prior to opening the store in 2007. And it’s apparently been the target of legal action from Arsenal FC ever since.

Simon says she has no knowledge of the sport of football and that the name Arsenale has other connotations besides football, which she apparently knows nothing about.

“Simon named her shop after the Italian word ‘arsenale’, which was the name given to the shipbuilders’ yards in medieval Pisa and Venice. Her premises are in Seville’s Arenal de Sevilla district, where Seville’s ancient shipyards were located – hence her choice of the name.”

Anyway because her store fell under the rubric of “clothes, hats and shoes”, Arsenal FC were successful in convincing the patent and trademark office in Spain that there was the risk of confusion, and thus the infringement.

So, yeah. Arsenal won something. A court case. Against a tiny shopkeeper in Spain. Do we get a trophy for that.

While we’re sympathetic to Simon, as long as Arsenal aren’t winning shit, then you could make a convincing argument that the football team then exists to sell shirts and stuff. So maybe.

Okay, not really.

Simon is appealing the decision to a Madrid tribunal. In the meantime she should hire people to work on her SEO.

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Precious Roy