Unprofessional Foul
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October 25, 2011
 

Mario Balotelli–Machiavellian Marketing Mastermind

Boom.

Remember that whole Mario Balotelli burned his house down by lighting fireworks in his bathroom story? [Ed. Note: Do you think they were just lighting farts after having too much beans and toast? I do.] Well, now Super Mario and his hamburger helper hat have come out as a spokesperson for a firework safety campaign in England.

Seriously.

No, really, seriously.

It’s unclear whether he snatched up this spokesperson role prior to the sparkler incident or after but either way this was a genius marketing move. If it was prior to the incident then he was just trying to bring more awareness to the situation in a new way ensuring the campaign received even more publicity. If it was after the event then he was able to spin a bad situation into a positive one. Either way, good public relations work for Balotelli.

Speaking of PR work, Balotelli is using the opportunity to deny his involvement in the incident all the while promoting fire safety.

‘The newspapers got the story wrong about me and the fire at my house. I didn’t set any fireworks off, it was a friend of mine. I didn’t know anything about it until I heard the shouting coming from the bathroom.

‘Luckily, nobody was injured, and my friend apologised to me for the damage to my house. It was a really stupid thing for him to do, someone could have been really hurt, and I was really, really angry with him about it.

‘It is important message that children should not mess with fireworks. They can be very dangerous if they are not used in the right way. People should follow the firework code.’

Cagey.

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